Archive for September, 2010

Red Handed

September 22, 2010

Retail Theft Prevention Video
Wins National Award
And it’s no wonder.

Here’s a video produced by high school students Zach Scallon and Zachary Wentz from the May-Port CG High School in Mayville, North Dakota. It won first place in this year’s Future Business Leaders of American Digital Video Production competition.

The contest’s theme was retail theft prevention.

Creative, Entertaining, Informative
In just four minutes they managed to cover a full range of issues:

And the music is great as well.

Thanks FBLA
Thanks to the Future Business Leaders of America for focusing on retail theft, in this year’s competition. It’s group of more than 1/4 million students preparing for careers in business and business related fields.

In the  coming weeks, I’ll post a few more of the winning videos.

…and if you want to support the winning school or FBLA
Here’s a link to the FBLA chapter at May-Port CG High School.

The FBLA’s Professional Division is a way for businesses to help, teach and encourage future business leaders.

What do you think of these students production?
Leave a comment.

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You can do something about shoplifting! American Theft Prevention Products has tools to help retailers combat shoplifting. Visit www.AmericanTheftPrevention.com or call 866-416-0999 or 847-972-6540.

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Any Neighborhood

September 20, 2010

Historic Georgetown, Kentucky

10 miles north of Lexington…it’s where Kentucky bourbon was first produced. Home to over 300 buildings on the National Register of Historic Places and other  beautiful architecture. It’s not surprising that Georgetown is a great place to find antiques.

Home to Georgetown College, established in the 1780's

It’s a community like any other. People living normal lives. The good and the bad. You’ll feel comfortable walking around.

A Reminder

This report from Georgetown’s News-Graphic comes as a reminder.

Georgetown police arrested and charged at least six people Friday afternoon in connection with a shoplifting and drug syndicate operating out of a home on Old Mill Road….

..the alleged ringleader of the syndicate, was assigning lists of items to shoplift from central Kentucky Kohl’s department store locations

A classic technique

A few months back,  we wrote about “The Shoplift/Return Cycle.” That’s exactly what was happening here.

According to local police, “they were (stealing) high-dollar items, then taking them to customer service and getting a merchandise card back.”  Police believe they were then selling stolen items and merchandise cards to buy prescription pills to sell.

Pay Attention, Be Prepared

Once again, this is a simple reminder that you have to deal with the threat of shoplifting. Theft prevention techniques and tools are at your disposal to help protect your merchandise.

Anti shoplifting efforts almost always have a positive return on investment,  no matter where you’re located.

Every dollar of theft recovered…better yet, deterred, is a dollar added to your bottom line.

…and if you visit Georgetown

Join with an estimated 33,000 others who will attend this year’s 30th Annual Festival of the Horse. It will kick off on September 30 with the Fireman’s Chili Cook-off, where you can sample 27 different chili’s.

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You can do something about shoplifting! American Theft Prevention Products has tools to help retailers combat shoplifting. Visit www.AmericanTheftPrevention.com or call 866-416-0999 or 847-972-6540.

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Welcome Potential Shoplifters

September 13, 2010

Great customer service deters sholifters and enhances sales.

“Meet and Greet” suspicious characters as soon as they enter your store. That’s the advice being offered by police and city officials in Leicester, the tenth largest metropolitan area in the UK.

It’s a classic, and particularly effective, anti shoplifting approach. It cost little, and it can help increase sales.

Graham Collins, an officer with Citywatch, a neighborhood watch type program for shops and bars told the Leicester Mercury newspaper:

“Rather than let a shoplifter wander around, the idea is to make life uncomfortable for them.

“The last thing thieves want when they walk into a shop is to be looked in the eye and spoken to. They want to go unnoticed.”

It Deters…
If it’s a known shoplifter, you can just ask them to leave.  But many shoplifters steal when they have the opportunity.

So don’t provide it.

Shoplifters don’t want to be spoken to. Thieves don’t want to be recognized. They want to be anonymous.

It promotes sales
Do it right and you’re enhancing customer service. Just know the boundary between bugging a customer and offering good service.  On the other hand, said one store manager, “If we have suspicions about someone, we’re all over them,” she added, “but in a very friendly way. Eventually they know they won’t be left alone and they give up.”

Take A Good Look
Make theft deterrence through good customer service part of your regular employee training program. One ready-to-use employee training tool is Take A Good Look, newly updated dvd and training manual that teaches employees to:

  • Observe details as a customer enters the store
  • Read a customers body language
  • Maintain attention to customers
  • Provide great customer service
  • Deal with shoplifters

“I can’t understand why some shops seem to sit back and wait for the stock to go into a pocket or a bag. The way we work keeps our staff on the shop floor at all times.”

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You can do something about shoplifting! American Theft Prevention Products has tools to help retailers combat shoplifting. Visit www.AmericanTheftPrevention.com or call 866-416-0999 or 847-972-6540.

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